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What will shopping with friends be like in the metaverse? 4 big changes.
Really bringing the blog's subtitle to life - Get in loser, we're going shopping in the metaverse!
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McKenna Sweazey
Is escaping the algorithm going to be elitist?
I don't want to be a style sheeple. Shperson?
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McKenna Sweazey

March 2024

February 2024

January 2024

Are people truly getting sick of being told what to wear by the algorithm? A search for delight!
Many news reports have highlighted a growing disenchantment with the state of e-commerce. (Vogue Business here and Forbes here) It’s just too hard to…
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McKenna Sweazey

July 2023

What golf can teach fashion influencers about ownership. (surprisingly)
The one where I tie together pro-golf and the next Instagram. And web3, of course.
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McKenna Sweazey

June 2023

Social Live Stream Shopping Is Coming in Hot (Again?) - Does It Need Web3?
A web3 iteration of media has creators owning their audiences
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McKenna Sweazey
Can Louis Vuitton use Web3 to lean into luxury without offending their mass appeal?
What does it take to translate a storied “Maison” into a business of the future? If anyone can do it, it’s Louis Vuitton.
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McKenna Sweazey
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May 2023

Why should a luxury brand take crypto payments?
As crypto winter continues, we've strayed from this topic, but it floated to my consciousness again recently
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McKenna Sweazey

April 2023

What’s It Called When The Reality You’re Augmenting is Social Media - Marketing’s New Frontier?
What does the Harry Potter Balenciaga video portend for S/S24?
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McKenna Sweazey

March 2023

What does web3’s content-community-commerce flywheel mean for brands?
In which your favorite web3 marketing author partners up with your favorite web3 marketing DAO
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McKenna Sweazey
© 2024 McKenna Sweazey
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