"The brands that win at this game aren’t bending over backward to create two separate identities for two different audiences. Instead, they’re maintaining a strong, unified brand voice while flexing just enough to let each demo see themselves reflected in the story. The merch doesn’t change. The identity doesn’t change. But the narrative shifts to meet the consumer where they are." This is so spot on!
"The brands that win at this game aren’t bending over backward to create two separate identities for two different audiences. Instead, they’re maintaining a strong, unified brand voice while flexing just enough to let each demo see themselves reflected in the story. The merch doesn’t change. The identity doesn’t change. But the narrative shifts to meet the consumer where they are." This is so spot on!