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The Golden Age of Unrealism
We’re entering a golden age of visual imagination—and absolutely none of it has to be real.
Jun 25
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McKenna Sweazey
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The Golden Age of Unrealism
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The two paths of fashion innovation - with and without friction
Will I ever get less obsessed with the role of friction in e-commerce? I doubt it.
Jun 12
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McKenna Sweazey
2
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The two paths of fashion innovation - with and without friction
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OK Cool Gave Me a Headache and Lot of Positive Thoughts About AI for Marketing
Maybe creativity can't survive the world we've built WITHOUT AI
Jun 4
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McKenna Sweazey
2
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OK Cool Gave Me a Headache and Lot of Positive Thoughts About AI for Marketing
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May 2025
Butterfly effect - what if ChatGPT’s shopping features accidentally births us the next “Vogue”
What if a new class of uber-tastemakers emerges, phoenix-like, from the embers of influencing, torched by ChatGPT's uncanny ability to send you the…
May 19
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McKenna Sweazey
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Butterfly effect - what if ChatGPT’s shopping features accidentally births us the next “Vogue”
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April 2025
AI Sycophancy and the Death of Influencers AND Shopping
Can ChatGPT sell me shoes?
Apr 29
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McKenna Sweazey
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AI Sycophancy and the Death of Influencers AND Shopping
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There Is No God Mode for Shopping
And, also, WTF is God Mode?
Apr 15
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McKenna Sweazey
3
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There Is No God Mode for Shopping
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January 2025
The Goldilocks Version of Merch Assortment?
Is AI going to deliver a selection of items that is "just right?"
Jan 8
•
McKenna Sweazey
1
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The Goldilocks Version of Merch Assortment?
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December 2024
The New Consumer Zeitgeist: Who Wins? Anyone?
Retail micro-trends- they’re everywhere. And yet, what does a content cycle of this speed and volume get us?
Dec 17, 2024
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McKenna Sweazey
1
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The New Consumer Zeitgeist: Who Wins? Anyone?
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Why is only Spotify wrapping up my year for me?
Am I in the top 10% of striped shirt buyers??
Dec 9, 2024
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McKenna Sweazey
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Why is only Spotify wrapping up my year for me?
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August 2024
I was told brands were dead.
Do I agree? I think so.
Aug 21, 2024
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McKenna Sweazey
2
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I was told brands were dead.
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May 2024
Scrolling Re-Sale Sites Is About To Get More Fun - Thanks AI!
Vintage and pre-loved is hot right now, see the Cannes Red Carpet if you need proof.
May 22, 2024
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McKenna Sweazey
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Scrolling Re-Sale Sites Is About To Get More Fun - Thanks AI!
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Will crop tops kill the fashion industry?
Some thoughts on youth culture and its impact on retail.
May 2, 2024
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McKenna Sweazey
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Will crop tops kill the fashion industry?
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