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The Goldilocks Version of Merch Assortment?
Is AI going to deliver a selection of items that is "just right?"
Jan 8
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McKenna Sweazey
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The Goldilocks Version of Merch Assortment?
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December 2024
The New Consumer Zeitgeist: Who Wins? Anyone?
Retail micro-trends- they’re everywhere. And yet, what does a content cycle of this speed and volume get us?
Dec 17, 2024
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McKenna Sweazey
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The New Consumer Zeitgeist: Who Wins? Anyone?
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Why is only Spotify wrapping up my year for me?
Am I in the top 10% of striped shirt buyers??
Dec 9, 2024
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McKenna Sweazey
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Why is only Spotify wrapping up my year for me?
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August 2024
I was told brands were dead.
Do I agree? I think so.
Aug 21, 2024
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McKenna Sweazey
2
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I was told brands were dead.
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May 2024
Scrolling Re-Sale Sites Is About To Get More Fun - Thanks AI!
Vintage and pre-loved is hot right now, see the Cannes Red Carpet if you need proof.
May 22, 2024
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McKenna Sweazey
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Scrolling Re-Sale Sites Is About To Get More Fun - Thanks AI!
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Will crop tops kill the fashion industry?
Some thoughts on youth culture and its impact on retail.
May 2, 2024
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McKenna Sweazey
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Will crop tops kill the fashion industry?
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April 2024
What will shopping with friends be like in the metaverse? 4 big changes.
Really bringing the blog's subtitle to life - Get in loser, we're going shopping in the metaverse!
Apr 18, 2024
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McKenna Sweazey
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What will shopping with friends be like in the metaverse? 4 big changes.
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Is escaping the algorithm going to be elitist?
I don't want to be a style sheeple. Shperson?
Apr 4, 2024
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McKenna Sweazey
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Is escaping the algorithm going to be elitist?
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March 2024
Superficial Shoptalk reflections - what's interesting now?
I am sure it’ll take me a while to digest the news, strategies, and concerns floating around my Vegas trip for Shoptalk last week.
Mar 26, 2024
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McKenna Sweazey
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Superficial Shoptalk reflections - what's interesting now?
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AI AI AI - TL;DR Driving Consumer Lust is a Very Human Skill
AI It’s the acronym we all hear most these days, from news sources as disparate as the Financial Times (expected) to Amy Odell’s Back Row ( less…
Mar 5, 2024
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McKenna Sweazey
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AI AI AI - TL;DR Driving Consumer Lust is a Very Human Skill
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February 2024
Would Naomi Campbell want her clothes to be digitally connected?
The idea of Digital IDs in clothing and accessories is gaining traction in some circles, with many watch brands, like Panerai, moving to digital…
Feb 15, 2024
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McKenna Sweazey
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Would Naomi Campbell want her clothes to be digitally connected?
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January 2024
Are people truly getting sick of being told what to wear by the algorithm? A search for delight!
Many news reports have highlighted a growing disenchantment with the state of e-commerce.
Jan 31, 2024
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McKenna Sweazey
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Are people truly getting sick of being told what to wear by the algorithm? A search for delight!
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