Welcome to metaXmoda!

metaXmoda is a place to collate my thoughts on Web3 marketing for brands, particularly fashion and beauty, but really all brands interested in harnessing new tech. I wanted to share my musings with other like-minded people, and a substack seemed like the best place to start. 

Things you might see on metaXmoda:

-high-level perspectives on how the core tenets and foundations of the metaverse, Web3, NFTs, AR, VR, etc.. apply to brands. I try to break it down into simple terms, primarily focused on brand and marketing because that’s my professional experience.

-news recaps with a spin on what the activation means, the purpose behind it, or what makes a partnership or creation really special. 

-deep dives into brands, platforms, companies, digital designers, e.g. anyone interesting in the space who can shine a light on this brave new world.

Any questions? Let me know. McKenna at metaxmoda.com